Data Protection Declaration VW DataLab web site

A. Data Controller
We are pleased that you are visiting a website of Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, Germany, , registered in the Commercial Register of the Municipal Court Braunschweig (Braunschweig District Court) under No. HRB 100484 (Commercial Register, Section B) (“Volkswagen AG”). The following paragraphs provide information on the processing of your personal data by Volkswagen AG in connection with your visit to the website.

B. Processing of your personal data
I. Processing of protocol data
When you visit our website, we process the following protocol data (log files) from you, which do not allow any inference to your person:
• An anonymous cookie ID which does not make it possible to infer your IP address,
• The operating system you are using, the web browser you are using and the screen resolution settings which you are using,
• The date and time of day of your visit,
• The web sites which you have visited of us and
• The web site from which you are visiting our web site.
Insofar as the following sections contain nothing to the contrary, the data processing is undertaken exclusively by Volkswagen AG.
C. Use of Cookies and Tracking Tools
I. General information
Volkswagen AG uses various cookies on its website. Cookies are small files with configuration formation which are stored on your device. Cookies may be subdivided into three categories. There are cookies which are essential for the functioning of the website (functional cookies), cookies which make the use of the website more convenient, for example by storing your language settings (convenience cookies) and cookies which are used for the production of a pseudonmymized user profile (tracking cookies).
The processing of functional cookies is necessary in order to enable you to visit our website (cf. Art. 6 (1b) GDRP).
The legal basis of convenience cookies is a legitimate interest (Art. 6 (1f) GDPR). The legitimate interest is the provision of convenience for visiting the website. You can object to the processing of your data at any time with effect for the future by preventing the storage of cookies using your browser settings.
For more information on cookie settings and how to change them, please click here for the most common browsers:
• Google Chrome:
• Internet Explorer:
• Microsoft Edge:
• Mozilla Firefox:
• Opera:
• Safari:
We would like to point out that setting changes always only affect the respective browser. If you use different browsers, the settings must also be changed separately. In addition, you can delete cookies from your storage medium at any time. For further information, please refer to the help function of your browser or operating system.
Tracking cookies will not be stored on the device of the website user unless the user has given consent for such storage (Art. 6 (1a) DSGVO). Such consent may be given via the cookie banner which must be clicked actively.
You will find further information on our cookies in our Cookie Policy and the following paragraphs.
II. Adobe Analytics
This website uses the web analysis service called Adobe Analytics in order to evaluate the users’ visits to this web site. Data are processed on the basis of the consent which you have given (Art. 6 Para. 1 lit. a GDPR) and shall be undertaken for the purposes of the requirements-based designing of our web site (in accordance with Section 15 Para. 3 of the German Telemedia Act (Telemediengesetz).
With the help of Adobe’s Analytics solution, we are able to analyze the usage behavior of Volkswagen’s web offerings and derive continuous improvements. Analysis elements are, for example, visited websites or services, length of stay on pages, click paths – i.e. technically comprehensible usage patterns. Without collecting personal data, we understand on the basis of the use which pages, which topics or which contents are important for our visitors.
For evaluation, cookies are stored on your device and information is collected and stored on the servers of our data processor Adobe Systems Software Ireland Limited (“Adobe“). Access to the information by Adobe Systems Incorporated domiciled in the USA cannot be excluded. Appropriate EU standard agreement have been concluded for the transfer of personal data to processors in third countries (as an adequate guarantee for data processing in non-European countries) in order to adequately protect your personal data. The EU standard agreement used could be found at the URL  
You may reject the collection and processing of data at any time with future effect by changing your browser setting to prevent the storage of cookies or by clicking on the “Opt Out” button under the Adobe link below. You may also opt out of data processing by clicking the link below:
Please click here to oppose the evaluation by Adobe Analytics.
Please click here to reactivate the Adobe Analytics evaluation.
Learn more about privacy policy at Adobe Analytics.
Please note that your rejection involves setting an opt-out cookie and is therefore only effective if your browser is configured to permit the use of cookies. If you delete this cookie, use a different browser, or switch to a different device, you will have to repeat the process for opting out of Adobe Analytics. Please be informed that in case you delete all of your cookies, this will delete the aforementioned cookie as well, so that it must then be re-installed. Please see our Cookie Policy for more information on cookies.
It is not possible to attribute the information stored on Adobe’s servers directly to individual persons because Adobe Analytics is used with the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed”. The setting “Before Geo-Lookup: Replace visitor’s last IP octet with 0” ensures that, before this so-called geo-localisation, the IP address is anonymised by replacing the last octet of the IP address with zeros. For statistical analysis, the user’s approximate location is added to the tracking package, which still contains the complete IP address. Before saving the tracking package, the IP address shall be replaced by a single fixed IP address – in this regard, one speaks of a generic IP address – if the “Obfuscate IP –Removed” setting has been configured. Thus, the IP address is no longer contained in a saved data set.
E. Your rights
You may assert your rights below against Volkswagen AG at any time upon a free-of-charge basis. For further information concerning the exercise of your rights, please see also below section “Your Contact Person”.
Right of Access by the Data Subject: You shall have the right to receive information from us regarding the processing of your personal data.
Right to Rectification: You shall have the right to demand that we correct your personal data which are incorrect and/or incomplete.
Right to Erasure: You shall have the right, in the event that the requirements specified in Art. 17 of the GDPR have been met, to demand the deletion of your data. Thus, in accordance with this Article 17, for example, you may demand the deletion of your data insofar as these data are no longer required for the purposes for which they were collected. Furthermore, you may demand the deletion of these data if we process your data based upon the consent which you have granted and you then withdraw this consent.
Right to Restriction of Processing: You shall have the right to demand the restriction of the processing of your data if the requirements specified in Art. 18 of the GDPR have been fulfilled. This is, for example, the case if you dispute the correctness of your data. For the duration of the verification of the correctness of the data, you may demand the restriction of the processing.
• Right to Object: Insofar as the processing is [undertaken] based upon an overriding interest or your data are used for the purposes of direct advertising, you shall have the right to object to the processing of your data. An objection shall be permissible (sic!) if the processing either is carried out in the public interest or in the exercising of official authority or owing to a justified interest of Volkswagen AG or of a third party. In the event that you object, we request that you state your reasons to us regarding why you are objecting to the data processing. In addition, you shall have the right to object to the data processing for the purposes of direct advertising. This shall also be valid for profiling insofar as this is undertaken in conjunction with the direct advertising.
Right to Data Portability: Insofar as the data processing is undertaken based upon a consent or a fulfilment of a contractual agreement and this is also undertaken while using an automated processing system, you shall have the right to receive your data in a structured, commonplace and machine-readable format and to transfer these data to another data processing service provider.
Right of Revocation: Insofar as the data processing is undertaken based upon a consent, you shall have the right to withdraw your consent for the data processing, with effectiveness for the future, at any time and upon a free-of-charge basis.
Right to Complain: You shall also have the right to complain to a government supervisory authority (e.g. to the State Data Protection Officer for Lower Saxony, Germany) regarding our processing of your data.
F. Your contacts
Contact Person for Exercise of Your Rights
For further information concerning the exercise of your rights, please see
Data Protection Officer
Our Data Protection Officer shall support you as your contact person on all data protection-related matters:
Data Protection Officer of Volkswagen AG
Berliner Ring 2, 38440 Wolfsburg

Status: November 2019